Advertising novelty



. June 7, 1938.

F. A. MOORE 2,119,825

ADVERTI S ING NOVELTY Original Filed April 17, 1936 FIG] ' v INVENTOR.x\ FredrickAMoore & 13 14 ATTORNEY.

Patented June 7, 1938 UNITED STATES PATENT OFFIE Application April 17,1936, Serial No. 74,879 Renewed November 1, 1937 1 Claim.

This invention relates to an advertising novelty. The object of myinvention is to provide a device of the kind mentioned which has valueas a utility as well as advertising qualities. A further object is toprovide a means of suspending a book, such as a telephone directory, acatalogue or similar book, on a desk or table or the like in aconvenient place. A still further object is to suspend the book on anelement that is extensible so that the book may be moved to convenientpositions or places for use. Another object is to provide a device ofthe kind mentioned in which an advertising token is employed as acounterbalance element for the book. A still further object is toprovide a device of the kind mentioned in which the advertising token isassociated with the book in such close relation that a persons attentionwill be immediately attracted to the advertising token when that persontakes hold of the book or the element supporting the book when theperson goes to use the book. These and other objects will be made moreapparent as this description progresses.

Now referring to the drawing; Fig. l is an elevation of a corner of atable or desk to which my advertising novelty has been applied. Fig. 2is a sectional view taken along the line II II and looking in thedirection of the arrows. Fig. 3 is an elevation of the corner of a tableor desk to which a modified form of the invention has been applied.Similar numerals of reference designate the same part throughout theseveral figures of the drawing.

In the drawing is shown a desk or table having a top l0 that issupported by the leg I l. The top I0 extends beyond the leg asillustrated at like. At I2 is a rubber vacuum or suction cup elementthat is attached to the under side of the projection of the desk top ID.The cup [2 is provided 40 with a ring [3 through which is passed astring or other flexible element I4. At I5 is shown a book such as atelephone directory, a catalogue or the like. At I6 is an advertisingtoken that is suspended on one end of the string l4 and the 5 book I5 issuspended on the other end of the string I4. At I1 is a ring throughwhich passes both ends. of the string M, the object of which will belater explained.

In the drawing the advertising token is shown as being a representationof a gasoline pump which would be appropriate for advertising for someoil company. It is obvious that the token might be a representation of atire to advertise 5 some tire company or the token might represent aloaf of bread to advertise some bakery, etc.

Referring to Fig. 3, the element 54 is supported by a screw eye 52a:which is screwed into the under side of the top it]. It is obvious thatin taking hold of the book l5 or the element i l to raise the book to aposition where it may be used that the token It will also be raised andwill dangle from the ring I l and will attract attention to the tokenwhereupon it has served its purpose from an advertising standpoint.

It is also obvious that the element M may be slipped through the ring l3so that the book may be moved substantially the full length of the cordl4 and when the book is dropped to the floor, the token will act as acounterbalance to raise the book from the floor and take up any slackthat there might be in the cord I 4.

Such modifications of my invention may be employed as lie within thescope of the appended claim without departing from the spirit andintention of my invention. Now having fully explained my invention, whatI claim as new and desire to secure by Letters Patent is;-

In an advertising device of the class described; 30 a suction cup havingan apertured element thereon, said suction cup being adapted to beattached to a supporting object, a flexible element, said flexibleelement being slidably supported by said apertured element, a book andan advertising object, said book being supported on one end of saidflexible element and said advertising object being supported on theother end of said flexible element as a counterbalance for said book;means for attracting attention to said advertising object, said meanscomprising a ring that is positioned around the end portions of saidflexible element in such a manner that when the book is picked up theadvertising object will dangle approximately therefrom as and for thepurpose specified.

FREDRICK A. MOORE.

